Methods for brands working with bloggers

Today’s post is a little off subject from my usual travel blogs therefore apologise to whoever is not interesting in the entire blog posting bubble! There’ll be described as a travel post up the next day therefore be sure to keep coming back for that!

I had a discuss my weblog recently from the brand name attempting to assist bloggers. The only problem ended up being that they’d been stung by a ‘blagger’ who took a bunch of free items and went. They posted several pictures on Instagram and Twitter but didn’t adhere to their original (loosely agreed) contract of composing an assessment. These were high-end products and would have been a big investment for the brand name to gift them towards blogger, so they had been understandably frustrated!

I read about things such as this a lot and it makes me personally therefore angry. I have a tough the full time convincing people who blog posting is indeed a, professional career and I also strive doing it. And then you can find bloggers around whom give us all a negative name and bring a standards all the way down.

Stories similar to this make brands wary of using bloggers plus they should reallyn’t be because bloggers brings a great deal value up to a brand name. You just need to find the correct blogger!

Make fully sure your brand values align

Discovering the right blogger has a large amount of time. If you’re the kind of individual who enjoys reading blog sites then it’s going to probably be fun looking for the right writer for your brand name, but if perhaps not it may be a long and tiresome project.

Make sure the blogger you’re working together with has got the same brand texting while you and it is reaching out to a similar audience. Let’s say you offer luxury handbags, there’s no point sending your costly, luxury products to a writer who writes about budget fashion because the woman market won’t be interested in exactly what you’re attempting to sell. Whether or not the blogger has an enormous market, it’s still useless because you’ll be marketing your brand to any or all the wrong people.

Check always their social media after is real

This will be something the lady through the comment we first talked about asked about and asked how exactly to determine if a blogger includes a fake following.

If you’re uninformed, it is quite simple to ‘buy’ supporters on social media marketing. For as low as £5 you might obtain a few hundred followers on Instagram. Only they’re not followers, they’re just robots with fake records to greatly help boost follower figures.

Thankfully, it is easy to understand in cases where a blogger’s after is genuine – you merely need certainly to have a look at their engagement and consistency. Glance at just how many loves and reviews each post gets and be sure it seems authentic and genuine. If you see plenty of feedback like, ‘Nice photo’, ‘Nice feed’, ‘Inspiring picture’, then they’re probably spam delivered by bots. A couple of spam comments is to be expected so trust your instincts if it feels like too much.

Keep in mind that a writer with a larger following will most likely have lower engagement as you have a tendency to attract more ‘lurkers’ by having a bigger following. This will be folks who are viewing exactly what you’re doing but won’t interact just as they might with a smaller writer or personal friend.

Also check to see if they have enormous surges in engagement on social media marketing. This may recommend they’ve paid to advertise a post. Having to pay to market a post isn’t a negative thing but don’t expect unpaid articles to execute as well.

One more thing to look out for is reviews through the same individuals – particularly if they’re commentary from bloggers. Once more, this really isn’t always a negative thing because you’d expect a blogger to attract an involved following with the same individuals and regularly have actually opinions through the exact same people. But bloggers usually join ‘commenting teams’ where they’ll change responses on their websites and social media articles making it appear like their engagement is higher.

Request Bing Analytics screenshots

Did you know it’s definitely fine to inquire of bloggers to deliver you screenshots of the Google Analytics pages? Some brands feel cheeky asking as it’s suggesting you don’t trust the blogger to truthfully let you know just how many pageviews they’ve. But, let’s be genuine right here because a lot of bloggers do lie about their pageviews so you do must be careful. Or maybe they’re telling the reality about their pageviews however it’s in fact merely a a small number of websites that get any traffic rendering it appear like they’re more popular than they truly are.

Don’t be afraid to inquire of for a screenshot because any genuine blogger who’s telling the facts about their readership will cheerfully share it. If your writer refuses to share their screenshots then they’re probably lying about their stats.

Agree on content deliverables

It’s fine to inquire of for specific content to be delivered in return for delivering services and products. Perhaps you want one written review on their web log, a video review, 3 pictures on Instagram, 2 tweets and a Facebook post? Should this be what you would like, you’ll want to tell the writer this if your wanting to deliver them the merchandise.

But remember that if you are seeking countless deliverables then a blogger will probably want to be compensated. Most expert bloggers don’t accept products in place of repayment so you’ll should acknowledge a group charge. keep in mind that to create an indepth review, obtain the right pictures, develop a video clip and then market all of it to an market they’ve invested years and years spending so much time to develop takes a few days and most bloggers don’t have the full time or resources to work on this for free… which leads me onto my next point…

If you spend them?

If you think the blogger has enough on line impact to improve your sales however do think it is worth having to pay bloggers to promote your products.

Once I make use of brands i favor it when they’re entirely truthful with me. Should they email me personally and say, “We’ve got a budget of £1,000, how could you assist united states market our item?” I enjoy it. I’ll send back a detailed and innovative proposition based on past experience and what I know works with my audience.

If you’re paying a writer then your quality of content they produce is definitely better. They might use a professional photographer plus video clip editor and will do have more time for you to be creative and step-by-step. If you don’t spend a writer then you can certainly almost guarantee the blogger will likely be squeezing your brand’s work in between larger and more essential projects.

Additionally be determined by the item you’re marketing. If it’s a £5,000 bag then it is more unlikely you’ll need certainly to pay bloggers to feature it when compared with a £1.00 granola club.

Agree on dates

Just like you’ll agree with content, agree on dates too. You don’t require a blogger investing months and months writing an evaluation in the event that you really want it posted in time the product launch next week.

Be versatile

While set dates are important, it may additionally be important to be flexible too. Let’s say you deliver a blogger a suitcase and need it reviewed within four weeks. But the writer is being conducted a glamourous visit to Las Vegas in 6 days therefore is the perfect location for a few product shots. it is planning to work with your favor to give the writer a bit more some time get better items shots in Las vegas! Once Again, leading me onto my next point…

Get acquainted with them

If you get to know the bloggers you are using then you’ll realize their motives and get to understand their routine. Sometimes you’ll discover brand new techniques to interact you hadn’t considered as you didn’t know a great deal towards blogger.

I became invited to work alongside a brand name 2-3 weeks ago and we had an basic phone call to talk about the project. We got chatting about our families and our dogs although we had been regarding the phone and created a much better want to come together as the brand hadn’t realised I had young children.

Just how to monitor their influence

When a campaign is finished you wish to be sure the writer brought value towards brand name plus they had been well worth the investment. Just you can say what’s valuable to your brand name but ensure you have a objective in your mind before beginning the campaign. Possibly you’d prefer to increase product sales or develop your social media marketing following?

I’d suggest asking the blogger to make use of trackable links inside their blogs so that you understand how many people are clicking on them and going right on through to your internet website. You can supply the writer a discount rule to offer for their readers – this adds value the blogger and allows you to observe how numerous sales the blogger created.

Feel free to inquire of the writer the amount of pageviews a post got in addition to engagement prices for social media marketing articles.

Ask for a study

If you’re having to pay the blogger you’re using then ask for a detailed report to be written a month or two following the campaign stops. I’d want screenshots and stats and potentially any a few ideas on the best way to work together once more as time goes by.

Try to build up longterm partnerships

It’s more very theraputic for everybody else involved to the office in long term partnerships. It’s a normal way to obtain benefit the blogger, you realize that writer and know you prefer their work therefore the blogger’s audience have consistent content that does not have a new ‘favourite handbag’ each and every week. It’s way more authentic and genuine whenever a blogger means exactly the same services and products and brands again and again.


Read more

The Travel Hack’s Guide to Blogging


Take a look at

We additionally operate a blogging e-course called The Blogger Course.

The course is directed at those who want to produce a full time career away from running a blog but I’ve had a couple of people take the course who work with behalf of brands or whom operate small enterprises and they’ve actually enjoyed seeing how things work from blogger’s perspective.