Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try?…
Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine…
If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s…
If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of…
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it…
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave…
Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data, made and distributed, is…
Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers. Using those same services, you too can boost the search visibility…
Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a…