If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that…
TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this. Consumer spending within TikTok is looking pretty…
You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer…
Have you recently noticed a huge drop in social media engagement? Suddenly, your social media activity doesn’t seem to show up at all. It’s like you don’t even exist on the site…weird! Is it a bug? Even big sites can…
Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it? As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an…
The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence,…
What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there. Sure, there are newer methods of communicating with your audience and customers like social…
Today, the SEO service provider industry is valued at more than $51 billion. It’s why you’ll find countless SEO companies scrambling for a piece of the pie. Where does that leave you, a business owner eager to reach Google’s top…
Knowing your domain authority is key to help you create or improve your marketing plan. But how do you know what your domain authority is? Let’s dive into what this metric is and some tips for picking the perfect domain…