Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top pick? The best blogging platform for…
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Meeting in person is hard to arrange if the entire world’s included on your invite list. With webinars, people…
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We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns, mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around…
D2C companies, by definition, take out the middleman and sell their products “direct to consumers.” In many ways, this seems like an obvious choice. You sell your product straight to them and cut out any fees required with wholesale and…
As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further.…
Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full…
A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content,…
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best WordPress plugins make your site faster, increase traffic, and tighten website security for your visitors. But you…
Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is…