Category design

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content.  When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing…

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your…

If you dream of turning your small business into a big brand, but have a low budget, then you’re in luck.  You’re probably using Gmail already. Or you’re part of the 6 million paying customers ...

Read moreNethunt’s Andrei Petrik on Effective Sales Management With Gmail

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international…

Amazon is the world’s biggest ecommerce platform. Over 40 percent of online sales take place on Amazon stores. This doesn’t come as a surprise as about 50 percent of online shoppers search for new products ...

Read moreOptimizing Your Amazon Store for Higher Sales With Datahawk’s Othmane Sghir

Marketers are constantly seeking ways to solve brand inconsistencies. So, they’re constantly in search of marketing automation technologies. In fact, 75 percent of marketers said they use at least one marketing automation tool in their ...

Read moreRocketium’s Satej Sirur on Automating Creative Brand Designs

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have…

Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities.   Here is what it is, why it matters, and how to use it to grow your business.  What Is X Reality?…

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just…

Every business wants to feel like its customers and employees are happy. After all, it’s human nature to want to be loved, right? However, “making people happy” isn’t just a nice-to-have. Doing so has real-world business benefits. For instance, did…