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Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that…

983079_HowMuchDoFacebookAdsCost_030321 Last year, Facebook made over $84 billion in revenue. Where do you think the majority of that revenue is coming from? If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target…

Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age group millennials represent is challenging, and many people have differing…

Considering building an app? You’re in good company.  The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026.  Meanwhile, the average person has more than 80 apps on their phone. That…

The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became…

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates, maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all…

The dream of most small businesses is to scale up and become an enterprise. But going from small business to big business takes several small steps and some giant leaps. Saravana Kumar started small — ...

Read moreSaravana Kumar on How to Scale from a One-Person B2B to Become an Enterprise

Link building used to be simple: you would write a bunch of articles, submit them to an article submission site, and get an external link back to your site. That doesn’t work in the post-Penguin era. While the right backlinks…

Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when ...

Read moreWhat is Affiliate Marketing? A Simple Guide To Affiliate Marketing

Team building is the most important investment a company can make, according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything…