How to Target Generation Z Through Paid Ads

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that…

How Much Do Facebook Ads Cost?

983079_HowMuchDoFacebookAdsCost_030321 Last year, Facebook made over $84 billion in revenue. Where do you think the majority of that revenue is coming from? If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target…

How to Target Millennials Through Paid Ads

Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age group millennials represent is challenging, and many people have differing…

5 Resources to Build Your App Idea

Considering building an app? You’re in good company.  The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026.  Meanwhile, the average person has more than 80 apps on their phone. That…

When Should You Use Progressive Web Apps?

The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became…