Best AR Viewers for Websites in 2025

Introduction

Augmented Reality (AR) has moved beyond hype into a practical tool for businesses, educators, and creators. By integrating AR directly into websites, companies can showcase products in 3D, allow users to visualize furniture in their homes, or provide interactive learning experiences—all without requiring users to download a dedicated app.

The challenge? Choosing the right AR viewer for your website. Options range from open-source libraries to enterprise-grade platforms, each with unique strengths. Below, we break down the best AR viewers available today, from lightweight solutions to full-featured platforms.

Top AR Viewers & Tools for Web

1. <model-viewer> (by Google)

Perhaps the most popular choice for developers, <model-viewer> is an open-source web component designed for embedding 3D models and AR into websites with just a few lines of code. It supports glTF and USDZ formats, includes lighting controls, and integrates with WebXR for markerless AR. Its simplicity and wide browser support make it perfect for e-commerce sites and portfolios.

2. Scene Viewer (Google)

For Android users, Scene Viewer provides a seamless AR experience powered by ARCore. When users tap a product link, it launches directly in AR mode, with graceful fallback to a 3D viewer if the device doesn’t support AR. Ideal for mobile-focused product visualization.

3. Sketchfab

Sketchfab is both a platform and a viewer. It allows you to upload 3D models, customize their appearance, and then embed them into your site with an iframe. AR support means that users can view models in real space on their devices, while creators benefit from analytics, annotations, and a large marketplace of ready-made assets.

4. Vectary WebAR

Vectary emphasizes no-code WebAR. It’s perfect for marketing teams or designers who want to drop branded AR content onto a website without developer support. The platform handles hosting, optimization, and cross-device compatibility—including the Apple Vision Pro.

5. Vizbl

Vizbl – https://vizbl.com/ar-viewer is a high-performance 3D and AR viewer tailored for e-commerce and enterprise applications. Its core strength lies in real-time rendering and ultra-fast model loading, which ensures smooth user experiences even on mobile networks. Vizbl integrates easily with CMS platforms and can handle complex 3D assets with animations, configurators, and custom interactions.

Key highlights of Vizbl:

• Lightweight, CDN-based delivery for 3D/AR assets.
• Supports interactive product customization (colors, materials, features).
• Designed for scalability, making it suitable for online stores with large catalogs.
• Analytics and engagement tracking built into the platform.

Vizbl is particularly strong for brands that want photorealistic AR product visualization without slowing down their websites.

WordPress-Friendly AR Plugins

• AR Viewer – Simple plugin for displaying glTF/GLB models with AR mode.
• PausAR Viewer – Elementor-friendly plugin with styling options.
• AR Model Viewer – WooCommerce integration, zoom controls, and poster images.
• Nextech AR – ARitize 3D – Advanced e-commerce solution with analytics, ideal for enterprise brands.

Standalone WebAR SDKs & Frameworks

• AR.js – Open-source, lightweight library for marker-based and location-based AR.
• MindAR – Great for face and image tracking.
• A-Frame – Declarative HTML framework for VR and AR, built on top of Three.js.
• Verge3D – Designer-friendly, integrates with Blender/3ds Max/Maya for interactive AR experiences.
• My AR Studio Universal Viewer – QR code–based universal 3D and AR viewer, good for demos.

Enterprise-Grade & Advanced Platforms

• AR Code – Offers QR-based AR experiences, supports immersive content and analytics, and works across iOS, Android, and AR headsets.
• Threedium – End-to-end 3D/AR content management solution for businesses.
• Vizbl – Optimized for fast, scalable AR product visualization (worth repeating here as a leader in enterprise e-commerce).

Quick Comparison Table

Final Thoughts

Choosing the right AR viewer depends on your goals and technical comfort:

• If you want fast, easy, and open-source, use <model-viewer>.
• For cross-platform simplicity, Sketchfab and Vectary are excellent.
• For WordPress users, plugins like PausAR Viewer or AR Model Viewer get the job done.
• For e-commerce at scale, Vizbl and Threedium stand out, with Vizbl excelling in performance and product configurators.
• For developers building custom AR, AR.js, MindAR, and A-Frame provide full flexibility.

As AR adoption grows, having a smooth, reliable AR viewer on your website isn’t just a “wow factor”—it’s quickly becoming an expectation in industries like retail, real estate, and education.